When it comes to hiring and retaining great talent, offering a competitive benefits package is not enough. In order for companies to get the maximum return on investment in benefits, an integrated communication strategy is critical. Like any healthy relationship, communicating effectively and often builds trust, affinity, and an all-important sense of belonging. On the other hand, a lack of communication breeds tension, suspicion, and loss of connection.

We encourage our clients to “think like a marketer” when designing their benefit communications strategy. Following a year-round approach, using easy-to-understand language and leveraging multiple channels will create a consistent message that helps employees feel connected with their organization.