PRESS RELEASE: THE ORIENTATION COMPANY RANKS IN TOP HALF OF SMU’S DALLAS 100™

The Caruth Institute for Entrepreneurship at SMU’s Cox School of Business unveiled the list of the 100 companies on Nov. 12, based on three years of revenue growth.

Fast-growing businesses fill new Dallas 100

Employee benefits enrollment and education firm The Orientation Company (TOC) has been ranked 43rd in the top 100 fastest-growing small businesses by The Caruth Institute for Entrepreneurship at SMU’s Cox School of Business. These latest Dallas 100 rankings are based on three years of revenue growth from 2021 to 2023.

“Even in North Texas, which is home to countless stories of business success, the companies on this year’s Dallas 100 stand out with their super-charged growth,” said Will Anderson of the Dallas Business Journal. “The winners on this year’s list generated more than $3.8 billion in revenue in 2023 – a remarkable amount. But that was up 44% from $2.1 billion in 2021, showcasing how firms with already considerable traction are finding new ways to boost sales and provide value to customers.”

“We are honored to be one of the companies that made the Dallas 100,” said TOC co-founder Drew Brantley. “The contenders have shown strong financial performance, operational excellence, and the ability to meet growing demand in their respective markets.”

Co-founder Jeff Graves added, “This recognition really belongs to each member of the TOC team. It’s their talent and expertise that have made it possible for us to continuously reach our sales and service goals. I’m excited to see what we can do in another three years.”

In this 34th year for the Dallas 100 rankings, the average revenue growth rate for the 100 winners was about 80%.

“Being ranked as one of the fastest growing small businesses in North Texas is a huge honor,” said TOC’s VP of Marketing, Lindsay Obrentz. “It’s not just about working hard and selling more. This level of growth also comes from building collaborative and sustainable partnerships with customers and brokers, whose referrals and recommendations have helped us stand out against our competitors. We look forward to building on this momentum and joining the short list of repeat winners in the future.”

Review the full listing of the Dallas 100 here.


ABOUT THE ORIENTATION COMPANY
The Orientation Company (TOC), founded in 2018, is a full-service employee enrollment, engagement, and communications firm headquartered in Frisco, Texas with a satellite office in Atlanta, Georgia and remote employees across the US. TOC partners with clients nationwide to provide outsourced HR/benefit services that include: new hire orientation, long-term care insurance and other special-purpose enrollments, annual enrollment, benefits education, system navigation, technical support, benefit communications, and administrative support. TOC’s team of licensed Benefit Advocates and project management professionals are experienced in guiding clients through complex employee engagement and enrollment projects.

TOC’s portfolio includes ongoing and repeat work for a broad range of industries including healthcare, manufacturing, freight and logistics, energy, refrigeration and HVAC, government, technology, and more. TOC is a privately-owned organization with a strong history of building mutually beneficial relationships with clients and consultant partners. To learn more about The Orientation Company, visit www.theorientationcompany.com.