FRISCO, TX, January 15, 2024 – The Orientation Company (TOC) is proud to announce Billy Parks as the newest addition to its dynamic, nationwide sales team. With a passion for customer success and a proven track record in the employee benefits enrollment space, Billy is poised to contribute to the company’s growth trajectory.

Billy brings a wealth of experience and expertise to The Orientation Company, having demonstrated exceptional sales acumen and a deep understanding of the intricacies of employee benefits enrollment.

“We are thrilled to welcome Billy to our team,” said co-founder Jeff Graves. “Billy has worked in just about every critical role in our industry. After starting off as a counselor, he quickly moved on to tackling key roles in implementation and running a call center. With his latest success in sales team leadership, he’s demonstrated top-to-bottom understanding and practical knowledge of our business. Thanks to his positive reputation and hands-on experience, he can add additional value to our team through his strong brokerage and consulting relationships. And while the TOC service model is unique, he’s a seasoned veteran who we’re confident will hit the ground running. We couldn’t be happier that he’s decided to join our sales organization.”

“I am thrilled to be joining The Orientation Company and am excited to hit the ground running,” Billy said. “The Orientation Company and my core values go hand in hand, putting client needs first and offering a seamless, professional service from start to finish. In the ever-changing world of technology and artificial intelligence, we are offered a computer-generated solution at every turn. Human interaction is more valuable now than ever and look forward to offering clients a first class, person to person experience backed by the highly skilled and qualified TOC team.”

Most recently, Billy served as Vice President of Sales at Professional Enrollment Concepts. Prior to that, he was part of, and eventually led, the Enrollment Services team at PEC. Billy has worked with various types of organizations on communication and enrollment solutions, as well as ongoing client support. He has extensive experience in professional sales and consulting and has worked with clients across a wide range of industries including manufacturing, municipalities, education, transportation, construction, hospitality, and technology.


The Orientation Company (TOC), founded in 2018, is a full-service employee enrollment, engagement, and communications firm headquartered in Frisco, Texas with a satellite office in Atlanta, Georgia and remote employees across the U.S. TOC partners with clients nationwide to provide outsourced HR/benefit services that include: new hire orientation, long-term care insurance and other special-purpose enrollments, annual enrollment, benefits education, system navigation, technical support, benefit communications, and administrative support. TOC’s team of licensed Benefit Advocates and project management professionals are experienced in guiding clients through complex employee engagement and enrollment projects.

TOC’s portfolio includes ongoing and repeat work for a broad range of industries including healthcare, manufacturing, freight and logistics, energy, refrigeration and HVAC, government, technology, and more. TOC is a privately-owned organization with a strong history of building mutually beneficial relationships with clients and consultant partners. To learn more about The Orientation Company, visit