PRESS RELEASE: The Orientation Company Announces Karen Dwyer as Senior Director of Client Services

FRISCO, TX, April 24, 2023 – The Orientation Company (TOC), a leading provider of employee benefits enrollment, engagement, and communications, today announced that Karen Dwyer has been named Senior Director of Client Services. Karen will join Kathy Smith, Executive Vice President of Operations, in leveraging veteran-level implementation and project management experience for TOC’s customers.

Karen has over 30 years of client and project management experience in the employee benefits space, serving in various roles including Senior Client Manager and Implementation Director.

“To say we are thrilled that someone of Karen’s caliber wanted to join our team is an understatement,” said TOC co-founder, Jeff Graves. “With arguably the strongest implementation team in the industry already in place, Karen’s joining TOC allows us to continue growing on a sustainable and responsible trajectory on the heels of a record year in ’22. I’m personally excited to work alongside Karen again, as I witnessed first-hand her incredible performance and partnership during our time at Hodges-Mace. She’s not only an accomplished professional, she’s also an all-around wonderful person to be around.

“I’m truly excited about joining this amazing group of people,” Karen said. TOC’s dynamic team has a true vision of how to create a much-needed educational experience for employees, especially when it comes to their company culture and benefits. The TOC leadership team has formed not only a great set of products for this employee benefit space but has also developed an amazing team to implement and service their continuously expanding list of valued clients. I can’t wait to be part of this journey with TOC!”

Most recently, Karen served as Senior Client Manager at Alight Solutions. Prior to that, she was part of the account management team at Hodges-Mace, LLC which was later acquired by Alight. Karen has worked with dozens of large employers and PEOs on annual enrollment project implementations, technology and acquisition implementations, as well as ongoing client support. She is a wealth of knowledge when it comes to enrollment logistics, benefits administration, and account management and has experience across a wide range of industries including hospitality, transportation, healthcare, financial services, and manufacturing.


The Orientation Company (TOC), founded in 2018, is a full-service employee enrollment, engagement, and communications firm headquartered in Frisco, Texas with a satellite office in Atlanta, Georgia and remote employees across the U.S. TOC partners with clients nationwide to provide in-house HR/benefit services that include: new hire orientation, long-term care insurance and other special-purpose enrollments, annual enrollment, benefits education, system navigation, technical support, benefit communications, and administrative support. TOC’s team of licensed Benefit Advocates and project management professionals are experienced in leading complex employee engagement and enrollment projects.

TOC’s portfolio includes ongoing and repeat work for a broad range of industries including healthcare, manufacturing, freight and logistics, energy, refrigeration and HVAC, government, technology, and more. TOC is a privately-owned organization with a strong history of building mutually beneficial relationships with clients and consultant partners. To learn more about The Orientation Company, visit our home page at